Many clients ask if I use AI tools when writing marketing copy. And, if so, how.
Here is my policy:
I specialize in writing copy that is original and effective.
To accomplish that, I maintain the role of primary writer — doing the important thinking, strategizing, and wordsmithing myself — especially when composing an initial draft.
I do, however, use AI as a kind of “writer’s assistant”.
For example, I might get an AI to:
- Transcribe an interview.
- Summarize an article, web page, or video.
- Research a topic and find reputable sources.
- Provide insights into a target market; particularly what motivates them to buy.
- Generate ideas for creative concepts or content topics. (AI can be a great brainstorming buddy.)
- Come up with fresh examples, scenarios, stories, analogies, metaphors, turns-of-phrases, etc. to use in the copy.
- Review a draft and recommend edits and improvements.
- Proofread for typos, grammar, and other errors.
- Play the role of your customer and tell me how persuasive the copy is from that POV. (The next best thing to testing the copy live!)
Take note:
If you provide me with information that is a trade secret or otherwise confidential, I will never input that information into an AI without your approval.
Bottom line:
Regardless of how I use AI tools, my work for you will always be original and leverage my years of experience writing engaging, high-response copy.
Thank you, Steve!