Let’s Meet
Hey there, I’m Erika van der Schyff, not your typical copywriter.
While most businesses are obsessed with chasing the next sale, I chase authentic customer relationships across all generations.
Why?
Because when you build trust, your customers stay. They come back. They become loyal advocates for your brand. And that loyalty lasts longer than any quick sale.
For over 20 years, I’ve worked in industries where human connection isn’t just important, it’s essential.
And now?
I use that experience to help businesses like yours create deeper, more meaningful customer relationships that go far beyond a one-time purchase.
How I Work
Every business is unique, and your customers too.
That’s why I work closely with a small, select number of clients, giving them the time and attention they deserve.
My approach is based on three core principles:
- Patience
Great relationships take time. I’m here for the long haul, working with you to build trust and loyalty, step by step.
- Personalization
Every piece of content I create is tailored to your business and your audience, ensuring your message feels authentic and speaks directly to your customers’ needs.
- Expertise
With a degree in Psychology, more than two decades of experience in the Human Resources, and Health and Safety Industries, I know what makes customers tick.
Why This Works
Customer loyalty is more than just offering a good product. It’s showing your audience you understand them and are committed to solving their problems.
That’s why I focus on building relationships.
When you have real connections, customers will…
- trust you,
- return to you, and
- recommend you to others.
Let’s Work Together
If you’re tired of the same old sales tactics and want to build a well-recognized brand on authentic relationships, let’s talk.
Together, we’ll make your business more visible, and create lasting connections with the people who matter most.
Ready to break free from the old ways of doing business?
Not your typical copywriter is ready with a strategy that puts relationships first.
Introduce yourself over a cup of coffee and tell me more about your business.