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Content Audit Specialist, Serve Worldwide, Based in Tzaneen, South Africa
evdscopy@gmail.com My LinkedIn Profile

Blog

  • Scorecard with a happy face, neutral face, and sad face. Hand ticking the neutral face with a black marker.
    Free Safari Lodge Website Scorecard
    by Erika van der Schyff
    26 March 2026
  • Wild geese on a lake with on in flight
    Influencer Marketing Might Lead You on a Wild Goose Chase
    by Erika van der Schyff
    9 February 2026
  • Empty wooden bank with vineyards in the background waiting for safari lodge retention guests
    Safari Lodge Retention SEO Guide: Treat Past Guests Like Treasures
    by Erika van der Schyff
    9 January 2026
  • Four tourists on a safari game drive on the back of an old green land rover
    Website Credibility: The Complete Guide For South African & Namibian Lodges
    by Erika van der Schyff
    31 December 2025
  • Thermometer indicating high temperature - too high for comfort
    How To Write About Comfort On Your Website: A Guide For Safari Lodges
    by Erika van der Schyff
    21 November 2025
  • Saddle-billed stork in a water puddle in Kruger National Park, South Africa
    Your Website Lost Another Booking (And You Didn’t Even Know It)
    by Erika van der Schyff
    9 October 2025
  • Female elephant and calf walk on dirt road. Illustrate that visitors will walk away if you don't follow the 5-step site content audit checklist.
    5-Step Site Content Audit Checklist For The Tourism Industry
    by Erika van der Schyff
    19 September 2025
  • Steel cabinet with red drawer with words personal data. Representing POPIA in marketing
    Turn POPIA Compliance Into Your Secret Marketing Weapon (2025)
    by Erika van der Schyff
    12 August 2025
  • Keyboard with blue thumbs up and red thumbs down to indicate website owner user experience
    Website Owner User Experience (UX) Secret
    by Erika van der Schyff
    21 July 2025
  • Words on chalk board, service, quality, efficiency, reliability, customer to compare U.S. vs South African consumers
    Consumer Worlds Apart, Yet Emotionally Aligned: How Americans and South Africans Shop
    by Erika van der Schyff
    30 June 2025

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Categories

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Recent Posts

  • Free Safari Lodge Website Scorecard
  • Influencer Marketing Might Lead You on a Wild Goose Chase
  • Safari Lodge Retention SEO Guide: Treat Past Guests Like Treasures
  • Website Credibility: The Complete Guide For South African & Namibian Lodges
  • How To Write About Comfort On Your Website: A Guide For Safari Lodges

Trained by the masters

AWAI Verified SEO Copywriting Specialist Badge Mentor Russ Henneberry
AWAI Verified Lead Generation Specialist Badge Mentor Rachael Kraft
The Professional Writers’ Costomer Retention Specialist Badge
The Professional Writers’ Alliance Member Badge
Sales Enablement Copyright Specialist Badge
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