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Content Audit Specialist, Serve Worldwide, Based in Tzaneen, South Africa
evdscopy@gmail.com My LinkedIn Profile

Blog

  • Saddle-billed stork in a water puddle in Kruger National Park, South Africa
    Your Website Lost Another Booking (And You Didn’t Even Know It)
    by Erika van der Schyff
    9 October 2025
  • Female elephant and calf walk on dirt road. Illustrate that visitors will walk away if you don't follow the 5-step site content audit checklist.
    5-Step Site Content Audit Checklist For The Tourism Industry
    by Erika van der Schyff
    19 September 2025
  • Steel cabinet with red drawer with words personal data. Representing POPIA in marketing
    Turn POPIA Compliance Into Your Secret Marketing Weapon (2025)
    by Erika van der Schyff
    12 August 2025
  • Keyboard with blue thumbs up and red thumbs down to indicate website owner user experience
    Website Owner User Experience (UX) Secret
    by Erika van der Schyff
    21 July 2025
  • Words on chalk board, service, quality, efficiency, reliability, customer to compare U.S. vs South African consumers
    Consumer Worlds Apart, Yet Emotionally Aligned: How Americans and South Africans Shop
    by Erika van der Schyff
    30 June 2025
  • Boost conversions without a redesign on laptop, lady holding mobile
    11 Website Hacks To Boost Conversions Without A Redesign
    by Erika van der Schyff
    18 June 2025
  • Word blog written on wooden blocks
    Why Your South African Business Website Needs A Blog In 2025
    by Erika van der Schyff
    5 June 2025
  • Business website in South Africa sitemap
    5 Website Mistakes That Are Quietly Costing South African Businesses Leads
    by Erika van der Schyff
    19 May 2025
  • Packages in background with small green vintage convertable in front
    8 Ways Customers Tell You What They Need
    by Erika van der Schyff
    29 April 2025
  • Empty table in coffee shop struggling to keep customers during tough times
    How to Keep Customers Coming Back During Tough Times
    by Erika van der Schyff
    9 April 2025

Archives

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Categories

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Recent Posts

  • Your Website Lost Another Booking (And You Didn’t Even Know It)
  • 5-Step Site Content Audit Checklist For The Tourism Industry
  • Turn POPIA Compliance Into Your Secret Marketing Weapon (2025)
  • Website Owner User Experience (UX) Secret
  • Consumer Worlds Apart, Yet Emotionally Aligned: How Americans and South Africans Shop

Trained by the masters

AWAI Verified SEO Copywriting Specialist Badge Mentor Russ Henneberry
AWAI Verified Lead Generation Specialist Badge Mentor Rachael Kraft
The Professional Writers’ Costomer Retention Specialist Badge
The Professional Writers’ Alliance Member Badge
Sales Enablement Copyright Specialist Badge
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