Sales enablement copywriters can be a game changer for sales teams.
It’s the fastest growing search term and discipline in the B2B marketing and sales space. In fact, Google searches for “sales enablement” have been growing at 51% per year.
According to G21, sales enablement has experienced a 343% increase in adoption within companies over the last five years.
Sales enablement content is a critical piece in the puzzle
Business2Community2 reports 65% of sales reps can’t locate meaningful content to share with prospects. It’s the most common complaint for American sales teams.
And Highspot had this to say3 about the expectations of today’s B2B buyers:
“Businesses today operate in a new reality: the way that buyers evaluate and make purchase decisions has changed. Modern buyers have become more independent, and traditional sales and marketing techniques no longer work to win and retain these customers. Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. In fact, 74 percent of buyers choose to move forward with the sales rep that’s the first to share value and insight.
To adapt to these new expectations, strong sales enablement is not just a nice to have — it’s a competitive necessity. Sales reps need to have the right content at the right time in order to keep buyers engaged.”
So, if 65% of sales reps don’t feel like they have meaningful content to share with prospects and 74% of prospective buyers choose to move forward with sales reps who share value and insight…
It’s no wonder companies are rushing to find out what sales enablement is all about and how to implement it in their companies.
Expected results for companies
G2¹ reports when a company has implemented these tools, content, and processes, they’ve had some pretty remarkable results:
- 15% improvement in the results for lower-performing salespeople
- 31% improvement in sales messaging
- 76% of organizations who’ve implemented sales enablement in their companies see an increase in sales of between 6% and 20%
Sales enablement copywriters help your sales team
- Spend more time on sales and less time writing by giving them pre-written cold outreach and follow-up emails.
- Use more effective messaging with prospects by providing well-crafted features and benefits copy, responses to objections that position your product positively, and call scripts that open more doors.
- Generate more leads from cold outreach by using proven communication techniques that generate higher response rates.
- Ultimately, close more sales and hit revenue targets more consistently.
Hire a Trained Sales Enablement Copywriter
Sales enablement is a special skill within the copywriting and content writing world.
So, when you decide to hire someone to help your sales team improve their response rates and generate more revenue, make sure they’re specifically trained on sales enablement.
Good sales enablement copywriters know what works and what doesn’t. With proven processes for eliciting organizational knowledge, they can write extremely effective messaging and content for sales teams.
See how a trained sales enablement copywriter can help your sales team meet their targets.
Set up a discovery call today.